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Privacy Policy

How we collect, use, and protect your information

Effective Date: March 2026

Urban Medical Center (“we,” “us,” or “our”) operates the website www.urbanmds.com. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

Important: This policy covers our website only. Your patient health records and medical information are protected under HIPAA and governed by a separate Notice of Privacy Practices, available at our office. Questions about medical records? Contact us directly.

1. Information We Collect

We collect limited information through our website:

  • Contact form submissions: Name, phone number, email address (if provided), subject, and message content.
  • Website usage data: IP address, browser type, pages visited, and visit timestamps collected automatically by our web server.
  • Online booking: When you book through our scheduling system (Elation Health), your information is managed by Elation Health under their own privacy policy.

We do not collect sensitive personal information such as Social Security numbers, financial account numbers, or health information through this website.

2. How We Use Your Information

  • Respond to inquiries submitted through the contact form
  • Improve our website based on usage patterns
  • Follow up on requests for information about our services

We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. Patient Health Information

Urban Medical Center is subject to HIPAA. Your medical records, health information, and any data collected during your care are governed separately under our HIPAA Notice of Privacy Practices. A copy is available at our office at 95 Martin Luther King Jr Dr, Jersey City, NJ 07305, or by calling (201) 332-7077.

4. Third-Party Services

  • Google Maps: Embedded on our Contact page to show our location. Google may collect usage data per Google's Privacy Policy.
  • Google Fonts: Used for website typography. Google may collect basic usage data when fonts load.
  • Elation Health: Patient portal and appointment booking. Your information is managed by Elation Health under their privacy policy and HIPAA requirements.

5. Cookies and Tracking

Our website uses minimal cookies. We only use essential cookies necessary for the website to function properly. We do not use advertising cookies or third-party tracking cookies for marketing purposes. Third-party embeds such as Google Maps may set their own cookies.

6. Data Security

  • Our website uses SSL/TLS encryption (HTTPS) for all data transmission
  • Access to personal information is limited to authorized staff
  • Contact form submissions are retained only as long as needed to address your inquiry

While we take reasonable precautions, no method of internet transmission is completely secure.

7. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13 through this website. As a pediatric care provider, we do collect health information from minor patients as part of medical care, which is governed separately by HIPAA.

8. Your Rights

  • Request information about what we have collected
  • Request deletion of your personal information
  • Opt out of follow-up communications

To exercise these rights, contact us using the information below. For rights related to your medical records, refer to our HIPAA Notice of Privacy Practices.

9. Changes to This Policy

We may update this Privacy Policy periodically. If we make changes, we will update the Effective Date at the top of this page. Continued use of our website after changes indicates acceptance of the updated policy.

10. Contact Us